新酒店将包括超过150间客房，并将对列入二级名录的皮卡迪利69-75号酒店进行翻新，该酒店是一座19世纪的办公和仓库式综合建筑，被称为哈尔斯大厦。

位于该建筑底层的Piccadilly酒馆也将作为项目的一部分进行翻新。

正如团队解释的那样，该地块位于史蒂文森广场保护区内，位于曼彻斯特北区的入口处。

该方案旨在通过材料、色彩和外立面比例的设计，参考保护区的独特特征，重新设计了这个建筑。

The new hotel will include over 150 rooms and feature the refurbishment of the Grade II listed 69-75 Piccadilly, a former 19th Century combined office and warehouse building known as the Halls Building. The Piccadilly Tavern, which occupies the ground floor of the listed building, will also be refurbished as part of the project. As the team explains, the site is located within the Stevenson Square Conservation Area at the entry point into Manchester’s Northern Quarter. The proposal seeks to re-engage this corner with a design that references the unique character of the Conservation Area through materiality, color and facade proportions.

FCBStudios合伙人Simon Doody说："该地块早就应该重新开发，而且位置突出，需要一个强有力的建筑形象。

围绕建筑的拱形拱门真实地体现了酒店简介的重复性，形成了一个符合情境的优雅立面设计。这为酒店和皮卡迪利地区的改造奠定了基调。"

Simon Doody, Partner, FCBStudios said “The corner site is long overdue for redevelopment and in a prominent position that requires a strong architectural presence. The vaulted archways wrapping around the building offer an honest representation of the repetitive nature of the hotel brief, resulting in a contextual and elegant façade design. This sets the tone for the 4* hotel and transformation of the Piccadilly area.”

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